Friday, September 30, 2005

WOMMA Part 1 - My Presentation

I survived making a presentation to what seemed like 300 or so folks at the WOMMA conference in NYC this week. This was by far the biggest crowd I've ever presented in front of, and I was thrilled to have Steve Sarner from and Jason Woodmansee from TaylorMade on the panel with me.

Our panel was to discuss "Tools that Accelerate Word of Mouth" - and borrowing from Guy Kawasaki, I created a Top 10 list.

10. Be Accessible
9. Create Exclusivity
8. Be Spontaneous
7. Start a Blog
6. There is an "offline" world - use it!
5. Utilize Message Boards
4. Get Out of The Way
3. Embrace User Created Content
2. Talk to Those Who Care
1. Be Authentic

In thinking about this list and talking with folks afterwards, I do realize that these aren't strictly "tactics" - but more of a collection of techniques and tools to consider using. I'll post more about what I learned at the conference and how and when these are applicable.

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