Tuesday, May 23, 2006

Branding - How to Go Overboard

This video is not only good for a quick laugh, it actually has lots of implications for your non-profit (and mine) if you watch closely. If you are designing your next web site, marketing campaign or even developing your next big special event, do not let this happen to you!

What you think is right for the "brand" may not be right for the customer, donor, participant, volunteer, etc...

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