Thursday, June 08, 2006

Email Case Study

Earlier, I wrote a post about opt-in nuttiness where I described the things we were doing to clean up our lists and get better open and click rates... Exact Target, our e-mail vendor wrote up a case study on what we did along with some interesting results.

(click to enlarge)

The table is self-explanatory - but I will point out that even though our clicks are only slightly up overall, spam is down 100% and open rates are sky high.

Update 6/13/2006: It Apparently Can Pay to Get Permission Again

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