Friday, August 11, 2006

The "new" Rules of Design

Watch this videoblog....

This is the best rant about design I've heard in ages. It's so clever and insightful! It's also something to remember as we move further and further into social networking and "Web 2.0."

(Props to Jerry Paffendorf for showing this clip at the Metaverse Pre-launch party last night)

The balancing act between brand "protection" and creative expression is being blurred rapidly and NPO's are going to have to start to understand that in order to create buzz, viral marketing and online success - "open-source marketing" is a requirement (or soon shall be one).

OK! So who's ready to let donors create your next PSA, banner ad, direct mail campaign? Anyone? Bueller?

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