Seeing Red
A great post from Trent Stamp today regarding Project Red.The fact that the RED campaign will never recoup anywhere near as much in charitable proceeds as they spend in marketing the campaign is a huge concern. In the end, all they're really doing is raising awareness and if that doesn't lead to their customers choosing to be more benevolent and philanthropic, it's simply an exercise in futility.They've spent $100 million?
Tags: nonprofitmarketing, (RED)
Labels: fundraising
posted by Marc @ 11:36 AM
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