Wednesday, June 20, 2007

New IRC Outdoor Ad Campaign

I wanted to share some images with you from our new outdoor ad campaign. This campaign is running in both Chicago and NYC and kicks off today with World Refugee Day (June 20th).

The ads were developed and refined by Draftfcb, our agency - they did a wonderful job. We've also extended placement with several outdoor media companies who have offered us "free PSA" space to help leverage our reach.

I think these ads are provocative and deliver a nice impact. It's part of the larger strategy we have to raise overall awareness of the International Rescue Committee brand.

If you run across an ad, share it with us on our flickr group.


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