Saturday, January 12, 2008

Introduce Your Right and Left Hands

Anyone seen the new IBM commercial that talks about virtual worlds, economies and avatars? I'm confused by this ad. I've read report after report of how IBM is investing serious energy into virtual worlds including Second Life. This commercial seems to be making fun of such an "innnovation."

Is this a case of the left hand not knowing (or caring) what the right hand is doing? Perhaps it's IBM's attempt to be self-deprecating (that would be odd, eh?). The commercial itself is fine, I just can't believe that IBM would send such mixed messages in the marketplace.

When you look at your own messaging, is it possible that you are doing the same thing? Is it possible that your traditional mail is so different from your online messaging that you could actually be contradicting yourself? Could the personality your organization shows on Myspace be so different than what is on your corporate web site, or so completely foreign from your local offices that you are actually confusing people?

It's probably worth a look!

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