Thursday, January 10, 2008

20 years and $800 million

To say that The Leukemia & Lymphoma's Team In Training program hasn't positively affected the world we live in would be to deny the life changing experience that more than 340,000 participants have had in completing a road race of some sort. I was lucky to be a part of the "team" for a few years and am thrilled at the great marketing they have been doing ever since.

Most recently they launched a 20th anniversary celebration site along with an expanded online community, both which are terrific and exciting for alumni and participants.

They've even created a special video to help them get the word out. I continue to love the positioning and the marketing that surrounds the biggest of these types of programs.

Just to show how objective I am (and not just a shill for LLS), I'd say that the community is a great start, but so much more could be done with it! Why not let participants upload their own scrapbooks or create their own blogs? I also don't understand why the message boards (and most recent posts) aren't on the homepage. I hope they continue to build this community and continue to build out more ways to engage folks over time (I'm sure they will).


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