Friday, January 25, 2008

The Last Interaction

Seth is at it again in his latest post "The Latest Interaction."

"The last interaction, in my experience, is responsible for virtually all of the word of mouth you're going to get, positive or negative."
Yea, totally! I did a big research project for a huge non-profit that I used to work for looking at the entire web experience for a particular event. Guess what we found out...

We found out that the last interaction that donors and participants had proved to be CRITICAL to their overall experience. It didn't matter whether it was an e-mail thank you or a real-world experience after a long run/walk/swim/skateboard etc... that moment in which you have to make the really feel that they are making the world a better place is crucial.

Just today, I re-wrote a thank you letter and e-mail after talking to my client about how important it is to make sure that their donors feel all warm and fuzzy after clicking the donate button.

Don't miss out on this, it's super important - the last interaction you have (each and every time you interact with someone) is going to leave a critical impression. Get it right and you have a chance to get another "date" and to continue the relationship.

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