Amen Brother (umm, Seth)
Seth Godin has a fantastic post about one of my favorite topics - strategy vs. tactics. Seth as usual puts it very simply:Here's the difference: The right strategy makes any tactic work better. The right strategy puts less pressure on executing your tactics perfectly.
Easier said than done though. When I was a product manager, we'd often battle over how to sell our products - the strategic thinkers wanted to sell benefits (increases efficiency 20%) while everyone else it seemed was focused on selling features (built with Java, uses AJAX etc..>).
It seems to me as if the strategy vs. tactics conversation is similar in many ways.
Coming soon on this blog... lessons learned from my previous job at The Leukemia & Lymphoma Society and updates on what's going on here at The International Rescue Committee.
Tags: nonprofitmarketing, businessstrategy, sethgodin
Labels: Business Strategy
posted by Marc @ 8:13 AM
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