Tuesday, April 10, 2007

David Weinberger, NTEN Keynote

If you ever have a chance to hear David Weinberger speak, jump at the chance. If you've not read or heard about "The Cluetrain Manifesto" you should stop reading this crappy blog and go read something that'll change the way you think.

Not since reading "Being Digital" way back when has any single book affected me so much. Needless to say, I was excited to hear him speak at NTEN.

Here's the one thing I'd like to repeat from his talk. It's simple. You are going to shake your head and think to yourself... so, yea, I already knew that. Oh yea? I'll give you a chance to prove it in a second.

Here's what he said:
Read it again.

One more time.

Let in sink in. Feel it? Get it? Are you with me?

Maybe I'm over-reacting here a bit, but that's profound!

Now, prove to me that you really get it. Do you encourage linking to and from your site or do you try to hoard inbound links but never link out? Do you link directly to great partners, vendors and bloggers who have something to say about your organization or provide value?

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