Thursday, October 11, 2007

YouTube Nonprofit Program - our experiences

Rick Christ from NPAdvisors e-mailed me to see if I had anything to share regarding our recent experience with the Youtube nonprofit program.

Here's what I told him:
We saw a tremendous jump in views to all of our videos - the highest we had ever had was 30,000 - the highest video now is more than 200,000. That's a lot of people watching an IRC produced video!

As predicted, there was very, very little donation or click through traffic from youtube, even following the launch. What little was traceable via clicks wasn't much.

We had been pushing our videos quite a bit as of late, so this served to jump start our efforts - we certainly do believe that Youtube (and other sites like it) are a great way to promote the work and issues that we're focused on - even if returns are hard or impossible to measure.

We had a huge increase in comments - something like 800 plus - and most of them either ignorant, stupid or just spam. We decided to remove only the worst offenders but may have to take additional action in the future which of course creates more staff time to handle it. It's not too bad right now, but we're keeping an eye on it. We don't want to shut off comments.

While you are here.. watch one of our vids:


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