npMarketing Blog

OK - We Have To Talk About This

Armstrong foundation to launch fitness Web site

Innovation to the extreme? Perhaps! I so love this idea it hurts.

"If we were going after a broad category like health and fitness ourselves, we wanted have the best brand," he said. "We would not take on a category this fat unless we had the LiveStrong brand." (The "he" in that statement is Richard Rosenblatt, the former head of MySpace.com.)

Let me try to process this... what the guy who used to run Myspace.com is saying is that he needed a partner and a non-profit brand to do execute his business strategy, right? Voila. Music to my ears! That's selling the value in a big, big way and is something non-profits can get better at.

Lance himself was quoted as saying "I don't think we've ever met our full potential on the Web when it comes to the livestrong.org site, but that's not our expertise. Our expertise is fighting cancer."

This is a stunningly simple and powerful statement, don't you think? I think so!

Here's two questions you can ask yourself right now...

1. What is (or isn't) your organization doing that it should be doing?
2. What are you doing that is outside of your expertise (like building software perhaps?) that you should be outsourcing so you can focus on what you are really good at?

Have fun coming up with answers for those two doozies. Please comment, I want to talk about this with someone.

Labels: Business Strategy

posted by Marc @ 3:20 PM