Meatball SundaeJust finished Seth Godin's latest book "Meatball Sundae" this morning. As are most of Godin's book, it's a fast read - but don't let that fool you. This is an important book for many reasons.
Aside from the fourteen trends that the book explores (everything from The Long Tail to direct communications and commerce between producers and consumers is looked at), I do believe my favorite part was the case studies. Real-life examples of how companies have put these trends and concepts into practice to create movements. Part of what we all have to do as non-profit marketers is in fact, create movement, action and passion for our causes. So often though, we end up doing the opposite by spamming, over-communicating and controlling our communications efforts.
I had a long conversation with a software vendor yesterday. They are trying to re-position themselves in the marketplace. Problem is, they are over-explaining things and making it hard for themselves by not embracing a few of Godin's trends and ideas.
- The CEO doesn't have a blog.
- There is no user community.
- They lack in "big ideas" that can will make them any different than their competitors.