npMarketing Blog: Made to Stick... sticky as glue

Wednesday, February 13, 2008

Made to Stick... sticky as glue

I read "Made to Stick" while in Seattle and San Diego last week and want to marry it. Really. I loved it that much. So much of what I have been unable to articulate myself is right there inside this amazing little book. Go get it right now and read it! Seriously.

The authors have outlined a practical and effective checklist that you can use immediately once you understand the principals that have been laid out.

Here's the SUCCESs framework... read the book and get it all...

Simple... find the core... the one true thing.
Unexpected... you need to surprise people to get their attention in the first place.
Concrete... drop the intellectual, academic stuff straight away and explain yourself... understanding drives action.
Credible... credibility (various forms) will let people believe.
Emotional... it's not enough to believe... people have to ALSO care about you.
Stories... getting people to act isn't about facts and figures, it's about great storytelling.

I can't speak highly enough of this book, it's simple, unexpected, concrete, credible, emotional and weaves great stories. Go for it.

Labels: booknotes, Business Strategy, Managing, marketing