Made to Stick... sticky as glue
I read "
Made to Stick" while in Seattle and San Diego last week and want to marry it. Really. I loved it that much. So much of what I have been unable to articulate myself is right there inside this amazing little book. Go get it right now and read it! Seriously.
The authors have outlined a practical and effective checklist that you can use immediately once you understand the principals that have been laid out.
Here's the SUCCESs framework... read the book and get it all...
- Simple... find the core... the one true thing.
- Unexpected... you need to surprise people to get their attention in the first place.
- Concrete... drop the intellectual, academic stuff straight away and explain yourself... understanding drives action.
- Credible... credibility (various forms) will let people believe.
- Emotional... it's not enough to believe... people have to ALSO care about you.
- Stories... getting people to act isn't about facts and figures, it's about great storytelling.
I can't speak highly enough of
this book, it's simple, unexpected, concrete, credible, emotional and weaves great stories. Go for it.
Labels: booknotes, Business Strategy, Managing, marketing
How Do You Prioritize?
I'm so slammed, I can't even find time to blog. I worked from home yesterday and spent much of the day simply going through lists and digging up e-mails in an attempt to figure out what I SHOULD be focusing and working on.
I made the list a few different ways and finally settled on a pretty good system (I think what I came up with is close to Covey's quadrants, but I can't find my copy of the book, and too busy to look for it).
I made 4 quadrants labeled:
A: Urgent/On Fire
B: Important/High Impact (this is the key area to my success, right Mr. Covey?)
C: Delegate
D: Defer
Surprisingly, the Urgent list wasn't as large as I thought it might be - and the High Impact was chock full of amazing opportunities. I took a moment to circle those 4 or 5 that really stood out - that demanded my attention either because it was on fire (and about to burn me), or because it would have a dramatic impact.
This seemed to work! I now have a list of 2 "A+" items, and a managable handful of "A's". Whew.
Back to work.
Labels: Business Strategy, Managing
