Google AdWords Mistakes
I just found a terrific marketing blog that I hadn't heard of before called "Click Wisdom" (great title, so much better than npMarketing eh?). A recent post focused on Google AdWords mistakes - so many of us are simply not optimizing our accounts...According to the posting, the top 3 mistakes are:
- Not testing ads against each other
- Not using exact match
- Not tracking conversions (this is the big one!)
Read more and subscribe to this terrific blog when you have a moment.
Labels: seo