Tuesday, January 08, 2008

Google AdWords Mistakes

I just found a terrific marketing blog that I hadn't heard of before called "Click Wisdom" (great title, so much better than npMarketing eh?). A recent post focused on Google AdWords mistakes - so many of us are simply not optimizing our accounts...

According to the posting, the top 3 mistakes are:
  1. Not testing ads against each other
  2. Not using exact match
  3. Not tracking conversions (this is the big one!)
I know for me, I've had issues trying to properly implement conversion tracking, even though it should be easy to do. For one reason or another, I've yet to fully implement conversion tracking to the extent that I feel I should be.

Read more and subscribe to this terrific blog when you have a moment.