Friday, February 01, 2008

Tracking Buzz, WOM, Tweets and Such

I've had what seems like endless conversations lately about how to actually track and measure buzz, word of mouth, tweets and especially videos.

The raw numbers aren't too hard to come by, but the lack of any easy way to measure conversions and track users is seemingly impossible at this time. Outside a cookie that could follow users wherever they go, I'm stumped to a certain degree about how to get past superficial numbers like views.

Strikes me that someone will create and release a platform designed to manage all your social media much like existing systems that manage content (CMS) and e-mail marketing. I'm waiting and hoping one will be forthcoming. It would be great if that someone created something that was able to actually push content from a central repository, or even repurpose content right out of a CMS.

I came across one company that claims to have something. Anyone know these guys? I signed up for their free 14 day trial and took a peek at the web demo. Interesting stuff. Seems like a hosted, self-service version of something I saw from Buzzmetrics (I think it was Buzzmetrics) a few years ago.

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Are You Smarter than a Fifth Grader?

For me, the answer is barely. It took me far too many tries (6) to get this right. I should have known better and taken my time.

What my point in posting this on this blog? I'm reading a book about sticky ideas and this immediately caught my attention and practically demanded my attention. If you are crafting messages and marketing strategies, you'd be lucky to have something like this quiz to get your constituents buzzing.

Do the problem and then download and open the spreadsheet -

There are 7 girls on a bus

Each girl has 7 backpacks

In each backpack, there are 7 big cats

For every big cat there are 7 little cats

Question: How many legs are there in the bus?

The number of legs is the password to unlock the Excel sheet.

If you open it, add your name and send it on (or post it) to see who else can unlock it. Send it back to let the person know you got it correct.

This is a real math problem so don't say that a bus has no legs. If
you get the correct answer, that's the password to the spreadsheet.
Put your name in the column with the names and forward it on if you
were smart enough to get the right answer.

Figured out the math problem, but couldn't figure out how to save and
forward the spreadsheet with my name on it! Don't know if a 5th
grader could get the correct answer to this problem, but I know most
any 5th grader could have figured out saving the spreadsheet. See if
you can do it in less than the 5 tries it took me to get it right!